{"id":106701,"date":"2020-07-16T11:16:14","date_gmt":"2020-07-16T10:16:14","guid":{"rendered":"http:\/\/newsestlyonnais.fr\/site\/?p=106701"},"modified":"2020-09-09T07:51:44","modified_gmt":"2020-09-09T06:51:44","slug":"comment-ameliorer-son-image-de-marque-et-accroitre-sa-notoriete","status":"publish","type":"post","link":"https:\/\/newsestlyonnais.fr\/site\/2020\/07\/16\/comment-ameliorer-son-image-de-marque-et-accroitre-sa-notoriete\/","title":{"rendered":"Comment am\u00e9liorer son image de marque et accro\u00eetre sa notori\u00e9t\u00e9 ?"},"content":{"rendered":"<p>En effet, cette derni\u00e8re est n\u00e9cessaire pour l&rsquo;avenir de l&rsquo;entreprise, c&rsquo;est elle qui lui permet de se d\u00e9marquer de la concurrence, et qui assure le lien avec le client. Voici quelques conseils pour la d\u00e9velopper et vous aidez \u00e0 accro\u00eetre votre notori\u00e9t\u00e9.<\/p>\n<p><strong>Se d\u00e9velopper une identit\u00e9 visuelle<\/strong><\/p>\n<p>Cette \u00e9tape est cruciale ; \u00e0 ce titre n&rsquo;h\u00e9sitez pas \u00e0 avoir recours \u00e0 des professionnels. Dites-vous bien que le logo sera votre identit\u00e9, c&rsquo;est gr\u00e2ce \u00e0 lui que l&rsquo;on vous reconna\u00eetra. Il doit donc \u00eatre identifiable au premier coup d\u2019\u0153il,\u00a0 et au m\u00eame titre que le slogan, doit v\u00e9hiculer vos valeurs. Il en va de m\u00eame pour la charte graphique, elle doit donc correspondre \u00e0 votre activit\u00e9 : la typographie et la couleurs ont des significations implicites.<\/p>\n<p><strong>Miser sur les r\u00e9seaux sociaux<\/strong><\/p>\n<p>Ces derni\u00e8res ann\u00e9es, les r\u00e9seaux sociaux ont connu un essor fulgurant : \u00e0 ce jour Facebook compte plus de 2 milliards de comptes actifs chaque jour, dont 38 millions en France. C&rsquo;est autant de vues potentielles pour les entreprises, <span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"https:\/\/www.oberlo.fr\/blog\/creer-page-facebook\" target=\"_blank\" rel=\"noopener noreferrer\">cr\u00e9er une page Facebook pro<\/a><\/span> est donc un tr\u00e8s bon moyen de se faire conna\u00eetre sur les r\u00e9seaux.\u00a0 Au-del\u00e0 de l&rsquo;aspect publicitaire, ce support est tr\u00e8s int\u00e9ressant pour susciter un lien \u00e9motionnel avec vos clients : la page leur permet de suivre votre \u00e9volution et votre activit\u00e9, ainsi que de communiquer avec vous.<\/p>\n<p><strong>Se distinguer<\/strong><\/p>\n<p>Afin de vous d\u00e9marquer de la concurrence, il est tr\u00e8s important de choisir de quelle mani\u00e8re vous serez plus int\u00e9ressant que les autres (qualit\u00e9 ? adaptabilit\u00e9 ? rapidit\u00e9 ?). Ces \u00e9l\u00e9ments doivent \u00eatre pr\u00e9sents dans votre image de marque, afin que votre client sache \u00e0 quoi il peut s&rsquo;attendre avec vous. Il va sans dire qu&rsquo;il doit retrouver ces qualit\u00e9s dans le service qu&rsquo;il re\u00e7oit.<\/p>\n<p><strong>L&rsquo;importance des autres<\/strong><\/p>\n<p>La meilleure des publicit\u00e9s, c&rsquo;est le retour des clients satisfaits ; d&rsquo;o\u00f9 l&rsquo;importance de la page Facebook car elle permet de recevoir des commentaires. La pratique se d\u00e9veloppe de plus en plus, et c&rsquo;est une tr\u00e8s bonne chose pour vous ! Un client<a href=\"https:\/\/bastacommunication.ca\/6-trucs-ameliorer-image-marque\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff\"> qui t\u00e9moigne de sa satisfaction rassurera de futurs clients<\/span><\/a> car c&rsquo;est une personne r\u00e9elle qui vous conseille.<\/p>\n<p>Si vous avez des locaux et des employ\u00e9s, <a href=\"https:\/\/to-become.fr\/blog-post\/8-methodes-ameliorer-limage-de-entreprise\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff\">ils doivent \u00eatre vos meilleurs ambassadeurs<\/span><\/a>. Les premiers doivent \u00eatre coh\u00e9rents avec votre charte graphique, et les seconds doivent avoir une attitude en ad\u00e9quation avec les valeurs de l&rsquo;entreprise car ils vous repr\u00e9sentent.<\/p>\n<p><strong>Les outils de communication<\/strong><\/p>\n<p>Votre image de marque passe aussi par les outils de communication que vous utilisez. Il peut donc \u00eatre int\u00e9ressant d&rsquo;avoir des tee-shirts avec le logo de l&rsquo;entreprise et son slogan. De m\u00eame, des cartes de visite et des brochures peuvent \u00eatre de tr\u00e8s bons supports. Faites bien attention \u00e0 leurs conceptions ; ils seront le reflet de votre entreprise, donc la qualit\u00e9 doit \u00eatre irr\u00e9prochable.<\/p>\n<p><strong>Vous avez \u00e0 pr\u00e9sent toutes les cartes en main pour am\u00e9liorer votre image de marque et la notori\u00e9t\u00e9 de votre entreprise !<\/strong><\/p>\n<p><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Article sponsoris\u00e9<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lorsque l\u2019on d\u00e9veloppe son entreprise, la question de l\u2019image de marque finit toujours par se poser.<\/p>\n","protected":false},"author":4,"featured_media":106702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2970,12,2172],"tags":[],"class_list":["post-106701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artisans-commerces-economie","category-entreprises","category-informatique-numerique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment am\u00e9liorer son image de marque et accro\u00eetre sa notori\u00e9t\u00e9 ? - News Est Lyonnais<\/title>\n<meta name=\"description\" content=\"Comment am\u00e9liorer son image de marque et accro\u00eetre sa notori\u00e9t\u00e9 ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsestlyonnais.fr\/site\/2020\/07\/16\/comment-ameliorer-son-image-de-marque-et-accroitre-sa-notoriete\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment am\u00e9liorer son image de marque et accro\u00eetre sa notori\u00e9t\u00e9 ? - News Est Lyonnais\" \/>\n<meta property=\"og:description\" content=\"Comment am\u00e9liorer son image de marque et accro\u00eetre sa notori\u00e9t\u00e9 ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsestlyonnais.fr\/site\/2020\/07\/16\/comment-ameliorer-son-image-de-marque-et-accroitre-sa-notoriete\/\" \/>\n<meta property=\"og:site_name\" content=\"News Est Lyonnais\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/pascal.oberson.1?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-16T10:16:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-09T06:51:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newsestlyonnais.fr\/site\/wp-content\/uploads\/2020\/07\/index.jpg?fit=275%2C183&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"275\" \/>\n\t<meta property=\"og:image:height\" content=\"183\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"R\u00e9dac. 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