{"id":79720,"date":"2019-07-10T11:15:37","date_gmt":"2019-07-10T10:15:37","guid":{"rendered":"http:\/\/newsestlyonnais.fr\/site\/?p=79720"},"modified":"2020-11-12T11:26:11","modified_gmt":"2020-11-12T10:26:11","slug":"le-sytral-experimente-le-nudge-a-la-station-gare-part-dieu","status":"publish","type":"post","link":"https:\/\/newsestlyonnais.fr\/site\/2019\/07\/10\/le-sytral-experimente-le-nudge-a-la-station-gare-part-dieu\/","title":{"rendered":"SYTRAL exp\u00e9rimente le nudge \u00e0 la station Gare Part-Dieu"},"content":{"rendered":"\r\n<p><strong>Une technique d&rsquo;incitation douce pour faire \u00e9voluer de mani\u00e8re positive les comportements des usagers.<\/strong><\/p>\r\n<p>Le SYTRAL l&rsquo;exp\u00e9rimentant afin de faciliter les d\u00e9placements des usagers du r\u00e9seau TCL qui compte 1.8 million de voyages chaque jour.\u00a0<\/p>\r\n<p>Le <strong>nudge<\/strong>, qui, dans les transports publics, r\u00e9pond \u00e0 de nombreux enjeux, notamment la gestion des flux, sera exp\u00e9riment\u00e9 dans la <strong>station de m\u00e9tro Gare Part-Dieu\u2013Vivier Merle<\/strong>. <strong>5\u00b0 station la plus fr\u00e9quent\u00e9e avec 36.000 voyages chaque jou<\/strong>r, elle permet un acc\u00e8s direct au centre commercial ainsi qu\u2019au p\u00f4le d\u2019\u00e9changes multimodal offrant une connexion avec la gare SNCF, les lignes de tramway T1, T3 et T4, Rh\u00f4nexpress et de nombreuses lignes de bus.<\/p>\r\n<p><strong>Le dispositif d\u00e9ploy\u00e9 vise \u00e0 am\u00e9liorer l\u2019exp\u00e9rience des usagers en leur sugg\u00e9rant d\u2019adopter des comportements simples qui facilitent<\/strong> la circulation de chacun dans la station.<\/p>\r\n<p>Les voyageurs seront encourag\u00e9s, par des marquages motivants au sol, \u00e0 emprunter les escaliers plut\u00f4t que l\u2019escalator dans le but de mieux r\u00e9partir les flux, et par cons\u00e9quent,de limiter l\u2019affluence en station. \u00c0 la cl\u00e9, la surprise d\u2019arriver face \u00e0 une vue en trompe l\u2019\u0153il de la tour Part-Dieu, amplifiant la satisfaction d\u2019avoir atteint le sommet.<\/p>\r\n<p>Afin d\u2019accompagner les d\u00e9placements vers les diff\u00e9rentes sorties, une nouvelle signal\u00e9tique color\u00e9e a \u00e9t\u00e9 imagin\u00e9e afin d\u2019orienter les voyageurs plus efficacement vers la gare ou le centre commercial. L\u2019objectif est de r\u00e9duire les h\u00e9sitations et les conflits d\u2019usage dus \u00e0 l\u2019empressement. Actuellement d\u00e9ploy\u00e9e, <strong>cette signal\u00e9tique<\/strong> qui se distingue par le choix de ses emplacements et son aspect ludique <strong>sera visible d\u00e8s le 11 juillet<\/strong>. Selon les retours et les changements de comportement observ\u00e9s lors de cette phase d\u2019exp\u00e9rimentation, ces nudges pourraient prochainement \u00eatre \u00e9tendus \u00e0 d\u2019autres stations, notamment Saxe Gambetta et Charpennes et \u00eatre appliqu\u00e9s \u00e0 d\u2019autres usages comme la s\u00e9curit\u00e9, la propret\u00e9, le vivre-ensemble et le civisme.<\/p>\r\n<p><strong>La station Gare Part-Dieu Vivier Merle en chiffres<\/strong> :<\/p>\r\n<ul>\r\n<li><strong>36.000 voyages<\/strong> en moyenne \/ jour ouvr\u00e9.<\/li>\r\n<li><strong>5\u00b0 station<\/strong> la plus fr\u00e9quent\u00e9e du r\u00e9seau m\u00e9tro.<\/li>\r\n<li><strong> 48 % des sorties<\/strong> se font pour l\u2019acc\u00e8s centre commercial.<\/li>\r\n<li><strong>52 % des sorties<\/strong> se font pour l\u2019acc\u00e8s boulevard Vivier Merle et Gare SNCF.<\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"<p>Une technique d&rsquo;incitation douce pour faire \u00e9voluer de mani\u00e8re positive les comportements des usagers.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1625,309,13],"tags":[2873,2205,2455,2051],"class_list":["post-79720","post","type-post","status-publish","format-standard","hentry","category-lyon","category-pratique","category-transports-circulation","tag-nudge","tag-part-dieu","tag-sytral","tag-tcl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SYTRAL exp\u00e9rimente le nudge \u00e0 la station Gare Part-Dieu - News Est Lyonnais<\/title>\n<meta name=\"description\" content=\"le Sytral exp\u00e9rimente le nudge station Gare Part-Dieu technique d&#039;incitation douce pour faire \u00e9voluer de mani\u00e8re positive les comportements des usagers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsestlyonnais.fr\/site\/2019\/07\/10\/le-sytral-experimente-le-nudge-a-la-station-gare-part-dieu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SYTRAL exp\u00e9rimente le nudge \u00e0 la station Gare Part-Dieu - News Est Lyonnais\" \/>\n<meta property=\"og:description\" content=\"le Sytral exp\u00e9rimente le nudge station Gare Part-Dieu technique d&#039;incitation douce pour faire \u00e9voluer de mani\u00e8re positive les comportements des usagers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsestlyonnais.fr\/site\/2019\/07\/10\/le-sytral-experimente-le-nudge-a-la-station-gare-part-dieu\/\" \/>\n<meta property=\"og:site_name\" content=\"News Est Lyonnais\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/pascal.oberson.1?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-10T10:15:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-12T10:26:11+00:00\" \/>\n<meta name=\"author\" content=\"R\u00e9dac. 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